Hasbro Might lose Gi Joe!

Print, Music, Theater, Online, Games and other Merchandise
AV Forum Member
AV Forum Member
Posts: 422
Joined: October 18th, 2007, 2:40 pm

Hasbro Might lose Gi Joe!

Postby gaastra » September 21st, 2015, 6:54 am


User avatar
Animated Views Admin
Animated Views Admin
Posts: 17823
Joined: October 22nd, 2004, 1:27 pm
Location: London, UK

Re: Hasbro Might lose Gi Joe!

Postby Ben » October 3rd, 2015, 4:24 am

Fair enough...he made a deal to give them 50 years and that time is soon up.

But...he didn't actually come up with the "GI Joe" trademark, and he didn't market the brand or toys. He had an idea, but Hasbro made it what it became, and I hope their lawyers can see those points.

That said, they make so much on these toys each year I think they should just pony up his 100 mil he (or rather his kids, probably) is petitioning for and rest the case before it becomes "controversial", which is actually quite unlikely.

If they're smart, they'll make a deal to pay him off a bit less (maybe $50m) and give the family a residual on the toys, rising and falling as the popularity does. He came up with a variant on an idea that already existed...he did not come up with the name or brand. He does not hold all the cards on this...