90's Silver Screen Partners Disney was pumping live-actions out on a sausage grinder (was Martin Short in this one too?), but also had few Renaissance movies yet to fall back on, and still had a foot in their mid-80's Ron Miller mode of
A) pumping their Walt-era hits, of which Jungle Book and 101 Dalmatians were still the last two popularly remembered, and
B) still being needled by those 70's complaints that Disney versions "weren't like the original story".
Sommers' "original Kipling version" of Jungle Book was really more of a first-draft for Jungle Book 2, with Mowgli being the poor picked-on fish-out-of-water in the village, but by the time it was being marketed, the trailers and ads showed clips from the animated version, saying "The story comes to life!"
They really didn't know what they wanted.
The Glenn Close 101D came out of their early 90's joy over a bit of corporate book-cooking that allowed them to count the new market for VHS sales as "part" of their theatrical grosses if the tape came out within a year of the revival release (and they got away with it for a while, until someone wondered why they were claiming that Fantasia had "outgrossed Terminator 2"
), and under that mathematics, the original 101D had supposedly "made more money than Lion King" and become the "all-time top grossing".
They promptly exploited the popularity--remember when Dalmatian puppies were everywhere
at the Disney Store?--with the help of John Hughes (hoping to make his comeback after his "Edmond Dantes" phase of self-imposed exile writing the first Beethoven comedies), and when they tried to ride the Hughes train with the off-canon Robin Williams "Flubber" remake, that promptly de-railed.
The 90's SSP need to quickie-sequelize everything didn't help Glenn Close and
Gerard Depardieu in "102 Dalmatians" at the box office, either.