Dacey wrote:So DreamWorks greenlit the risky movie in which the main character doesn't talk based on the box office success of a Nickelodeon property. Gotcha.
Well, technically they greenlit it because JK had managed to steal a movie that had been on Disney's desk at the time (forcing Disney to turn their
"Western cows" movie into a comedy instead)--
The issue was more that original 90's non-Disney 2D features like Swan Princess and The Pagemaster were on the way out
, with or without the new cable movies on the way in, and that sad truth never looked truer
in 2002 than in this movie.
Dacey, five minutes from now, or maybe SV wrote:Yes, but the fact that they brought it back shows it's still popular years later, doesn't it?
No, it means they're scraping further and further for Intellectual Property to Develop, now that they have better chance of making Netflix projects than movies, and with a lot fewer movies in their future, DWA's future is in its past. They'd just better hope they had enough of a good-looking past. (Although an El Dorado series probably wouldn't be so bad, and better than the Kipling movie.)
And Warner Bros. "bet the studio" on The PowerPuff Girls Movie...which had a production budget of $11 million. Gotcha.
Weren't watching Cartoon Network at the time, were you?: The weekend it was opening, every other commercial on CN was for the Movie. No, not every other break, every other commercial
. I suspect Warner, Inc. wanted us to get the general hint.
Now that there was no 90's-original Warner Animation of Iron Giant and Cats Don't Dance anymore, studios had to stake their horse in the Share the Spotlight With Disney race on what properties they did own, and Paramount's Nick movies, on the established marketing of their corporately owned cable networks, showed them a new secret of how to do it. Heck, even Disney tried getting into it, with the Recess and Teacher's Pet movies (of which the results were not fortunate).
Just how Warner's PPG Movie came about that same summer gives you a look into how things were operating at that time: Warner was having a delightful sock-puppet conversation with itself between its own various sub-divisions, and no outside voice was telling them there might not be a mainstream audience--Warner told CN how big a cult audience they had, AOL told Warner how promotionally they could tie it in, CN promised how much they could promote the movie on their network, and CN Marketing told all three how much merchandise would hit the shelves...Was anything missing? Yes. On opening weekend.
A movie's budget
isn't always the central battle over whether your studio's ability to make animated features like everyone else lives or dies.