Just a year ago, overseeing animation seemed like one of the most comfortable places for a Hollywood exec to be sitting. But 2006 is proving that toons take just as much intestinal fortitude as the rest of the biz.
http://www.variety.com/article/VR111794 ... =1&s=h&p=0
I frankly think that this article has a mistaken point of view. I think the hidden assumption was that back when CGI films were more hits than misses that it was the novelty of CGI that made them so.... rather than the simple fact that most of the hits were coming from the first and for many years only company doing CGI films.
This article seems to insult the taste or intelligence of the audience in two different ways. First it implies that people were rushing to CGI for the style, not because of the story. Then it implies that people will oversaturate on the style, again ignoring the question of story.
Gee, is the audience really that clueless? I don't think so.
You know, if EVERY film studios were making in animation was great, there'd be no limit to audience's appetite for it.
Where's Variety's article where they wonder if the market has been oversaturated with live action movies? The other plain assumption of the article is that animation is this little play area in hollywood, not allowed to grow beyond a novelty item.
Amid at Animation Brew likes this article. It fits with his usual rants against the current state of animation.
But I think this article says the exact wrong things about the audience... It parrots what we've been told is the shallow cynical hollywood take on the animation audience: that they don't know what's good, they only know what's shiny and colorful and kinetic.
Amid likes the article I think because it says negative things about the future of CGI animation, a lot of which he dislikes (especially the studio films). But I don't think an animation fan should endorse the presuppositions in the article, as it seems to be saying "there are too many animated films." Sorry, but making fewer films won't cause an uptick in box office. Making better films will.