ShyViolet wrote:I agree Dacey...it wasn't really about the animators at all (Pixar sent a bouquet of flowers to PDI when Shrek opened), but like you said it was among the big players: Eisner and Katzenberg. Like Ben said, when Eisner left Disney in 2005 JK's drive to humiliate and destroy Disney was all but gone, and that's when so much of the filmmaking process went awry. (Not to mention that when Iger took over and reached out to JK, including him in the Little Mermaid DVD, etc...the "rivalry" was done.)
Shrek's big joke that fueled the mania in the Eisner-Wars days of '01 was what we all believed at the end of the 90's, after we all thought musicals had been coming out of our ears:
Disney Is Fairytales, and Fairytales Are Disney, and they have nothing but happy twittering princesses in them.
We were happy enough to believe that after Pocahontas and Hunchback (oh, you do know some audiences hated
that one, don't you?), and certainly most of that misdirected "tantrum" directly sank Hercules at the box office in '97.
Certainly a lot of the cult-mania for Lilo & Stitch was not only fueled by fans who thought "It doesn't look like a Disney movie!", but let their Eisner-hatred blur their memories as to what they thought a Disney movie did
"look like"...And Treasure Planet ended up paying the price for that
And then we know what happened afterwards: Ding-dong, Eisner was dead, Chicken Little became the best statement you could make for why Disney SHOULDN'T make Dreamworks movies, and then Tangled came along and everyone thought it did
"look like a Disney film". (Even though we had Enchanted in between as our last big hurrah of disingenuous Snow-White-Bashing.)
Eisner had literally staked his entire studio, and the next four films
in the franchise, on a joke that simply wasn't getting laughs anymore, and probably never would again. He became what he spent most of career at DWA being--An outdated dinosaur, and tagging along a few years behind the works made by better studios.
It's a problem you can change by either changing with it, or being in stubborn, petulant denial about it. Guess which course the Lion King Genius chose.