Dr. Seuss' The Lorax

[laughingoctopus]

The Zany Bishojo Evalana, I have to say, I love your avatar. Sushi Club!

[EricJ]

Lorax promotions to go in a different direction
Associated Press reports that Universal Pictures’ promotions for their upcoming film Dr. Seuss’ The Lorax are taking a different tack from the usual studio campaigns for animated movies. With partners that include the U.S. Environmental Protection Agency and Whole Foods Market, the marketers are are being more selective with their tie-ins and are focusing on activities like planting trees and conserving energy.

In addition, the latest trailers are starting to back off on the wacky Horton-esque Chris Meledandri gags (for some reason "That's a woman??" had our theater laughing hysterically...oh, lord) and are trying to paste in more of "Things aren't going to get better, they're not" to try and kiss up to the book fans and persuade them that it's the green, progressive eco-fable they knew and loved.
When it's this little and this late, that's called "Panic ad".

[laughingoctopus]

for some reason "That's a woman??" had our theater laughing hysterically...oh, lord

Nice to know my theater isn't the only one. *sigh*

[The Zany Bishojo Evalana]

The Zany Bishojo Evalana, I have to say, I love your avatar. Sushi Club!

Thanks ^_^ It's Sushi Pack, though.

Which trailer do you mean, Eric? The international trailer and the second trailer both came out not too long after the first, so I don't really think it's a reactionary thing.

[laughingoctopus]

Thanks ^_^ It's Sushi Pack, though.

Darn! Regardless, I still love it.

[EricJ]

Which trailer do you mean, Eric? The international trailer and the second trailer both came out not too long after the first, so I don't really think it's a reactionary thing.

The current full trailer #2 (that explains the whole "Thneedville" premise), which backs off slightly on the horny-boy-with-airplane-meets-Rapunzel plot, by making some plot connection with showing us how it relates to the Once-ler and his extended flashback actually being IN the movie.

(SIgh...Don't worry, after this, it's all Despicable Me sequels. )

[laughingoctopus]

the horny-boy-with-airplane-meets-Rapunzel plot

This is a spot-on description of the first trailer.

[Dacey]

The current full trailer #2 (that explains the whole "Thneedville" premise), which backs off slightly on the horny-boy-with-airplane-meets-Rapunzel plot, by making some plot connection with showing us how it relates to the Once-ler and his extended flashback actually being IN the movie.

That "new" trailer actually came out months ago.

[Randall]

Review of the Blu-ray for the old TV special:

http://animatedviews.com/2012/dr-seusss ... e-edition/

[Daniel]

Tried the food promotion the other day at IHOP. Yum, yum, Yum!

[EricJ]

A spinach omelette as Green Eggs and Ham....Simple but effective.

(Over at the Dr. Seuss section of Universal Studios park, they have a GE&H concession of dyed omelette sandwiches, which at least seems closer to the spirit of the original.
Not to mention recycling trash bins with signs that read "UNLESS...you recycle.")

[James]

Sitting in a theatre for this right now. Details soon!

[laughingoctopus]

I can't wait to hear what you thought of it!

[James]

AV review for The Lorax is online:

http://animatedviews.com/2012/the-lorax-film/

[LotsoA113]

Yeah! The reviews are back up!! Sorry you didn't enjoy it though. I liked it a lot, thoughI agree it was a bit heavy-handed in many spots!