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MGM logo

Post by James » March 10th, 2021, 11:01 am

Heard some negative comments about the new MGM logo, due to it being a bit much and taking away focus from Leo. But after seeing it, I really like it. I'm going to link to it rather than embed it since the video here would be lower resolution:

https://www.youtube.com/watch?v=MLR9-ymUvjE

They've also posted a cool logo evolution video:

https://www.youtube.com/watch?v=escZ4PZX8BE

And a really nice promo reel:

https://www.youtube.com/watch?v=6-gFa9ubBuY

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Re: MGM logo

Post by Ben » March 10th, 2021, 12:22 pm

It’s got a lion roaring in a roll of film! What’s not to like?

I’ve actually not liked the current/previous logo, since it starts close on Leo's eye and it’s an awful still that holds as it pulls back before the footage begins and the really teeny, tiny, can’t-see-it jolt from the still to the moving footage jumps out at me every single time that I hate it!

This one is pretty awesome, finally giving more attention to the Art For Art's Sake maxim that has been overlooked itself for too long.

The *only* thing I would have given more finesse to would be how Leo just kind of fades in, when it would have been cool to have him "step into" the light before the roar. But I’m loving the golden filmstrips and all the glows...this is finally a really nice modern MGM logo!

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Re: MGM logo

Post by EricJ » March 10th, 2021, 1:30 pm

Ben wrote:
March 10th, 2021, 12:22 pm
I’ve actually not liked the current/previous logo, since it starts close on Leo's eye and it’s an awful still that holds as it pulls back before the footage begins and the really teeny, tiny, can’t-see-it jolt from the still to the moving footage jumps out at me every single time that I hate it!
That was the cool "depth" logo from MGM's first 3-D releases, and they forgot they were still using them. 8)

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Re: MGM logo

Post by Ben » March 10th, 2021, 3:03 pm

Wait...they had that logo on the front of Kiss Me Kate's 3D release in 1953...!? ;)

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Re: MGM logo

Post by EricJ » March 10th, 2021, 5:35 pm

Ben wrote:
March 10th, 2021, 3:03 pm
Wait...they had that logo on the front of Kiss Me Kate's 3D release in 1953...!? ;)
Why, yes: You can catch it on Warner's restored Blu--SHADDUP!! :lol:

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Re: MGM logo

Post by Ben » March 10th, 2021, 5:37 pm

I may try that later, when I’m just lion around...

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Re: MGM logo

Post by droosan » March 10th, 2021, 5:58 pm

This seems less of a 'drastic change' than their 1968 attempt at rebranding the studio logo .. which, ultimately, only remains in front of 2001: A Space Odyssey. It was also apparently used for the 'road show' theatrical versions of Grand Prix, The Subject Was Roses and Ice Station Zebra .. but doesn't appear on home video releases of those films.

I've always thought this would make a cool t-shirt.
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M-G-M_1967.jpg
M-G-M_1967.jpg (32.69 KiB) Viewed 396 times
.
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But my very favorite version of the M-G-M logo has always been ..



.. well, the Tom & Jerry / Tex Avery openings, in general .. but this one, in particular! :lol:

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Re: MGM logo

Post by Dacey » March 10th, 2021, 6:04 pm

The best MGM logo:



:wink:
"Yesterday is history, tomorrow is a mystery, but today is a gift--that is why it's called the present."

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Re: MGM logo

Post by droosan » March 10th, 2021, 6:16 pm

I'd almost forgotten that one. 8)

Another very fun version appears in the opening scene of Strange Brew:


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Re: MGM logo

Post by James » March 10th, 2021, 9:47 pm

That was a pretty good one ya hoser, eh.

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Re: MGM logo

Post by Ben » March 11th, 2021, 5:30 am

Haha...funny, I just mentioned the blue 2001/'68 graphic design one to James in a separate email...thanks for adding the pic Droo. Yes, I love this design too.

Love Strange Brew too...eat your heart out Wayne's World!

As for MGM logo spoofs, don't forget Tom cat as Leo in the Chuck Jones cartoons, and this one, of course...



Tried to set it to play from the logo but the link didn’t want to play ball. It's at 2:36. :)

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