Because...it was originally MCU's second attempt to come up with a new "team" to rival Fox's X-Men, when the Inhumans didn't go over on TV?
Now, of course, they DO own Fox, and minor X-characters should start showing up in the MCUs any minute. If they did manage to find some excuse to work Whoever the Heck These Guys Are into the actual canon, seeing as they were never real members of any other print team anyway, more power to 'em.
Oh, thank you. Even if you were just pretending, it's refreshing to NOT hear someone in the last week say "Chloe Zhao is a real woman and Asian 'n stuff, and won an OSCAR! Is this a sign that social evolution is now changing, etc?
I was starting to think there was no one else in the world who also didn't care about Nomadland, but the conversations here always refresh my faith in humanity.