The TV spots for Coraline have been atmospheric and mysterious. When I first saw the TV spot with that song, I thought, unlike the other Coraline ads, it was energetic and jovial. Then I heard the song online and paid attention to the lyrics...
Making up a song about Coraline.
She's a peach. She's a doll.
She's a pal of mine.
She's as cute as a button
In the eyes of everyone
Who ever laid their eyes on Coraline.
When she comes around exploring,
Mom and I will never, ever make it boring.
Our eyes will be on Coraline.
(As the film's trailer shows, Coraline's "Other Mother," who has buttons on her eyes, wants to sew buttons on Coraline's eyes as well.)