I'm not mad on the label (maybe Disney Double Dares would be better and simpler?) but I like the idea.
You never know, they could go all out on something <I>really</I> scary that will also pull in the tween/teenage crowd who fill the multiplexes at all the current crop of schlocky horror picture shows.
I'm of the opinion that you can't do a PG13 horror film. Thriller yes, horror no. However, if they let Del Toro go all out on this, then it may be a very rare case of a PG13 horror film actually working.
The Official Lugofilm Ltd Youtube Channel: http://www.youtube.com/user/bartsimpson83