DreamWorks to release its own tablet

[ShyViolet]

For children, with DreamWorks characters:

http://za.omg.yahoo.com/news/dreamworks ... 46706.html

[ShyViolet]

Tablet to premier nationwide at 269 $:

http://m.homemediamagazine.com/news/dre ... wide-33336

[Buzz Bumble]

Why?!?!?
They would probably make more money and have less hassles simply releasing apps for the existing tablets (including the kiddy ones like LeapFrog), smartphones, and computers.

[Randall]

Yeah, it's kind of bizarre. The tablet market is already pretty competitive. I see that this one is being targeted at the kids' market, but it's not like kids don't already love iPods and iPads.

[Buzz Bumble]

There's already a few specific kiddy-targeted tablets, like the LeapFrog. I don't see as this working out particularly well for Dreamworks. They should just make some apps and some knock-offs of the Disney Infinity "interactive toys".

[ShyViolet]

I agree that it is a little weird...I guess they're just trying to "expand the brand." But they really should have done what Disney did with coming up with a special app to show how animation is done.
Much better and a cost/time saver.